About Deep Lawn

Since launching the world’s first AI Lawn Measurement Model in 2021, Deep Lawn has been revolutionizing the lawn care and pest control industry. Today, our software enables outdoor service companies to sell services directly from their own websites in seconds. By combining artificial intelligence, geospatial data, payment processing, and CRM integrations, Deep Lawn delivers an all-in-one e-commerce tool that drives sales, increases close rates, and ensures quote accuracy.

THE NAME

How we landed on “Deep Lawn”

Originally named Lawn Technologies, the team never fully loved it. After dozens of possible names, CEO Joel Northrup chose "Deep Lawn" - inspired from the term "deep learning", the subset of machine learning and AI that powers our proprietatry automated "lawn" measurement technology. Thus the name Deep Lawn stuck, and the rest is history!

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Est. 20112021

Deep Lawn’s Journey

From a high-school side hustle mowing lawns in Iowa to AI software reshaping the outdoor-services industry.

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Our Team

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Joel Northrup

Chief Executive Officer

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Rick Wall

COO

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Chana Northrup

Sales Development Representative

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Annabel Cruickshank

Associate Business Development Manager

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Toby Northrup

Technical Lead

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Luis Rosal

Software Developer

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Kyle Starkes

Sr. Solutions Architect

Take your business where your customers are - online!