Learn how Lush Lawn enhanced its competitive advantage using Deep Lawn.   

Adapting to Evolving Customer Preferences

Lush Lawn, a family-owned and operated business founded in 2004, specializes in lawn care, tree and shrub care, and pest control services across the Detroit area to Saginaw. 

With shifting customer preferences - particularly among younger generations who prefer online purchasing over traditional sales methods or interactions with high-pressure salespeople - Marketing Director of Lush Lawn, Terry Thomas explained how Lush Lawn aimed to improve its digital presence and remain competitive in the industry.

Elevating Sales with 24/7 Sales Tools and Rapid Lead Response 

After visiting the Deep Lawn booth at a trade show in Dallas last year, Lush Lawn CEO Aaron Samson was impressed by the software and soon began integrating Deep Lawn into their system.

Deep Lawn presented Lush Lawn with the opportunity to provide customers with 24/7 access to purchase their services, meeting the increasing demand for online purchasing. With Deep Lawn, Lush Lawn was able to respond to leads within 9 minutes, leading to quicker and more effective closing of sales. 

Boosting Sales and Competitive Edge for Lush Lawn

Since implementing Deep Lawn, Lush Lawn has seen improvements across various metrics. Additionally, Terry praised the exceptional technical support provided by Deep Lawn's COO Rick Wall, especially during the HubSpot integration process.

Further, Lush Lawn has secured approximately 40- 50% more sales through Deep Lawn that would otherwise have been lost. Terry explained that Deep Lawn's AI measurement tool helped Lush Lawn maintain a competitive advantage in the industry.