Learn how My Healthy Lawns owner Dennis Niccola enhanced their customer experience using Deep Lawn.  

Dennis Niccola Owner of My Healthy Lawn

Overcoming Operational Complexities and Client Communication Challenges

Dennis, the owner of My Healthy Lawns, has been in the landscaping business for over three decades. With a diverse range of services offered in the lawn care and landscaping industry, Dennis needed a solution that could cater to various needs while ensuring precise measurements and transparent quoting processes. 

Dennis also aimed to reduce the volume of incoming phone calls from clients seeking clarification on their quotes, as misunderstandings often led to dissatisfaction and potential loss of business. Thus, he sought an innovative solution that would streamline operations and enhance customer satisfaction.

“So again it's difficult where I'm sitting, I have been doing this for 30 years, I want to make sure I get as few phone calls as possible and in order to do that, I needed to have a software"

Addressing Diverse Needs in Lawn Care

A long-time user of Deep Lawn, Dennis first discovered the platform online, where he engaged in meaningful conversations with Joel Northrup, founder and CEO of Deep Lawn. Joel's commitment to understanding and incorporating users needs into the platform left a strong impression on Dennis, who was impressed by Deep Lawn's flexibility and user-friendliness. 

With Deep Lawn, Dennis effectively met diverse business needs within the landscaping industry, ranging from lawn maintenance to pest control. The platform's broad range of capabilities made Deep Lawn the ideal solution for My Healthy Lawns.

“People don’t want to pay for something that is not grass and in that case, they would not be too happy and would call. But (with Deep Lawn), I have never really seen a situation where it wasn’t accurate”

Elevating Customer Experience and Operational Efficiency

Since integrating Deep Lawn into his business operations, Dennis noticed he spends less time on the phone explaining quotes to customers. He attributes this to Deep Lawn's user-friendly interface and transparent quoting process - which allows customers to adjust measurements without extensive follow-up.

Additionally, Dennis emphasized the importance of instilling a sense of comfort and security for customers throughout the signup process, prioritizing customer needs over sales, a goal effectively accomplished by Deep Lawn.

“...with Deep Lawn, the customer feels secure, they don't know me in many cases, so they are nervous and apprehensive but personally, what I see and what the customer sees is that (Deep Lawn) is the most professional of any software"