How You Finally Got Paid For Windshield Time

The two biggest drivers of profitability in Lawn Care are route density and accurate pricing. We’ll be covering route density since we already have a four-part series on pricing (Part 1, Part 2, Part 3,& Part 4).

Denser routes are more profitable because we all know you don't get paid for windshield time - but what if you could? What if you could charge more for longer driver times? When our CEO Joel Northrup owned a Lawn Care business - he quickly noticed that 500 customers in the same neighborhood were more profitable than 2000 customers spread over the whole city. And it was a lot less work too.

But what if you already have 2000 customers spread out? How can you make them just as profitable? Deep Lawn created Geopricing to help you out.

Multiple Service Areas

One of the great things about Geopricing - is that you can set pricing and services by service area. Customers within each service area will only see the prices and services that apply to them. That way you can set higher prices for the less dense and longer-distance routes. For example, if it isn’t profitable to lower margin services far away - you can simply not have those services available in those regions.

And - You can see the total number of properties in each service area too.

Multiple Service Areas with Geopricing

Assigning Services & Packages to a Service Area

Drive Time

Another way you can do this is by creating the service areas by drive time. This will allow you to charge less for customers 10 minutes from your shop and more for customers 30 minutes from your shop.

Overlapping Drive Time Service Areas

Conclusion

Accounting for drive time and route density is one of the most important drivers of profitability. Geoprcing in Deep Lawn allows you to price accurately and both into account - ensuring you are getting paid properly for the work you do.