Are You Showing Up When Homeowners Search for Online Estimates?
It's Sunday morning. A homeowner looks outs at their messy, overgrown lawn, sighs, and grabs their phone. They do a quick Google search, "lawn care around me" to see their options.
The first thing they see is a pop up: "Online estimates". One tap, and the results narrow to only the lawn care businesses that give an instant online quote — and every company that doesn't simply drops off the list. From that one tap, the question is simple: will they find your company first and become your customer, or will they find someone else's?
Today's homeowners want the process to be simple, fast, and self-serve. They want to find a business, see its services, get a price, and checkout — all from their phone, within minutes. And Google is increasingly building local search around exactly that expectation, rewarding the businesses that meet it and quietly filtering out ones that don't.
That is exactly the experience Deep Lawn is built to deliver. Instead of making potential customers call, wait for a quote, or follow up during business hours, Deep Lawn gives them a complete online sales experience: enter your address, view services, get an instant price, and sign up — 24/7.
But none of that matters if a homeowner never sees your business in the first place. As Google gives homeowners more ways to filter local businesses by the experiences they offer, adding attributes to your Google Business Profile, such as "Online estimates", can put your company in front of homeowners actively looking for an instant online quote.
And when that Google search leads them to a Deep Lawn storefront, you are ready to give them exactly what they came for: an instant quote and a simple path to becoming your customer.
Google's "Online Estimates" Filter is Changing Local Search
In your Google Business Profile, "Online estimates" is an attribute you can add that tells Google your company offers an online quoting experience. When a homeowner searches for a local service, Google surfaces an "Online estimates" option they can tap — and tapping it narrows their results to only the businesses offering that experience.
That is why contractors need to ensure their Google Business Profile is set up correctly. If your competitors have that specific attrribute enabled and you don't, you could be missing an opportunity to appear in front of homeowners who are ready to get a quote and purchase immediately.
Deep Lawn Turns an Online Search Into an Online Sale
Simply turning on the "Online estimates" attribute isn't enough. The experience behind it needs to actually deliver what the homeowner expects. If someone clicks your business listing expecting an estimate and instead lands on a generic contact form or is told to call for a quote, what happens?
They are likely to go back to Google and try the next company.
And now you lost the customer. That is why winning the search is only one step of the way — this is where your Google Business Profile and Deep Lawn work together. With a Deep Lawn storefront, homeowners can go from a Google search to getting a price specific to their property's lawn square footage, without ever having to pick up a phone. Thus, an "Online estimates" label creates an expection and Deep Lawn delivers on that expectation.
How to Enable "Online Estimates"
Once your Deep Lawn storefront is embedded on your website (or a landing page of your choosing), a few simple steps can help you connect it to the way homeowners now search.
For full details, see Google's support documentation on adding business attributes here.
Step 1: Build out your Google Business Profile
Confirm your business name, primary category, service area, phone number, website, hours, and photos are all current and accurate.
Step 2: Find Your Profile Settings
In your account, click on Edit Profile on your profile dashboard. Then navigate to Business Information or the Services section.
Step 3: Enable the "Online Estimates" attribute
Find the "Online estimates" attribute and enable it.
Step 4: Connect Your Deep Lawn Storefront
Connect your website that has the Deep Lawn widget embedded on it. Add that specific URL to your profile's website or appointment link so that the filter properly directs users to the page where they can get their estimate.
Step 5: Test It Like a Homeowner
Search your area, tap the "Online estimates" filter, and find your own listing. Then go to your website and see how easy it is to get an instant estimate with Deep Lawn — not just a form.
Once you have this set up, you are able to win the filtered searches your competitors are missing. The process becomes simple:
Getting found → Getting quoted → Getting the customer.
Get Found. Get Quoted. Get the Customer.
Your online presence should do more than tell customers that your business exists— it should make it easy for them to become a customer. By building your Google Business Profile correctly, enabling the "Online Estimates" attribute, and using Deep Lawn's online quoting experience, you put your business in front of homeowners who are actively looking and ready to buy.
So when a homeowner is standing in their yard on a Sunday morning searching on Google for someone to fix their overgrown lawn, you don't want them waiting until Monday to get an answer.
You want to be the company they find — and the company they can buy from right away. And, you can be just that by combining Google visibility with a 24/7 online quoting experience like Deep Lawn.